Graphic design refers to visual communication aimed at conveying specific messages to an audience. The term “graphic” signifies illustrative, drawn, or printed. It also refers to the “art of graphics” (or computer graphics), and the specialist in this field is called a “graphic designer.” This professional employs images, lines, colors, and shapes in a harmonious and appropriate manner, such as in illustrations, animated cartoons, and other high-quality images. Graphic designs can be seen in various magazines, websites, products, goods, and advertisements. When we view a graphic design, understand its idea and purpose, and it makes us interact with something, we have engaged in effective visual communication.
The process of graphic design is sequential and harmonious, beginning with general information and ending with specific details. For example, starting with designing a circle may end with it being a sun or moon. Graphic designers use various software programs, such as Photoshop and others, for image and color control and processing to produce a distinctive design.
How do you become a successful designer?
- Commit to consistency and integration between design foundations (lines, shapes, and colors).
- Understand the requirements and level of the audience to whom the design message is directed.
- Study the nature of the service or product you are designing from all aspects.
- Maintain harmony between colors and avoid using too many unnecessary colors.
- Ensure the final design comes out well and is visually appealing with integrated elements that fulfill the intended purpose.
Curriculum of Graphic Design
Below is the academic program content for the graphic design specialization at one of the Turkish universities. To learn about the details of the academic content at the university you wish to study at, you can visit its official website.
First Academic Year
- Drawing
- Layered Photography
- Basic Art Education
- History of Art and Design
- Body Language
- Photography
- Foreign Language
Second Academic Year
- Photography
- Cover Design
- Graphic Design Studio
Third Academic Year
- Application Studio
- Prototype Printing Workshop
- Printing Techniques
Fourth Academic Year
- Practical Applications in the Design Studio
- Preparation of the Graduation Project
Example: Click here to view the academic program content for graphic design at Istanbul Aydın University.
Job Opportunities for Graduates
Graduates can work in many jobs at:
- Advertising agencies
- Graphic design companies
- Printing houses
- Publishing houses
- Packaging companies
- Publicity departments in various companies in the public and private sectors
- Design workshops
- Media outlets, both private and public
- Graphic designs on websites
Prominent Turkish Universities Offering Graphic Design Specialization
- Nişantaşı University
- Beykent University
- Istanbul Aydın University
- Altınbaş University
- Istanbul Gelişim University
- Istanbul Kültür University
- Istanbul Arel University
